Kris Li
The Korean Business Research Institute has recently published December’s brand reputation rankings for all stars!
The brand reputation index rankings were conducted and determined through an analysis of various celebrities by finding data on consumers’ online habits an important factor on the brand’s consumption. The brand rankings consists of consumer relationships with star brands, positive and negative interactions, social media interest, and community awareness.
Reigning since October, Lim Young Woong topped this month’s list for the third time with a brand reputation index of 11,930,573 adding a 17.68 percent increase to his score since November.
Holding strong, BTS retained second place with a brand reputation index of 10,139,254, followed by soccer star Son Heung Min with an index of 7,862,193.
Fourth place ranking belonged to BLACKPINK with a brand reputation index of 6,485,055, and followed by Yoo Jae Suk host and TV personality rounding out the top five for December with a total index of 5,873,109.
Find out December’s Top 30 Star Brand Reputation below!
- Lim Young Woong
- BTS
- Son Heung Min
- BLACKPINK
- Yoo Jae Suk
- Gong Yoo
- IU
- Girls’ Generation
- Kang Daniel
- IVE
- Lee Chan Won
- TWICE
- EXO
- NCT
- Red Velvet
- Song Hye Kyo
- SEVENTEEN
- Ryu Hyun Jin
- Baek Jong Won
- aespa
- Girls’ Generation’s Taeyeon
- 2PM’s Lee Junho
- Lee Seung Gi
- Kim Jong Kook
- Apink
- Lee Byung Hun
- Song Ji Hyo
- Jun Ji Hyun
- Jeong Dong Won
- Oh My Girl
Do you agree with the listing? Who should be at the top? Let us know Below.
