December star brand reputation rankings, BTS retains 2nd place

big brand star reputation lim young bts blackpink

The Korean Business Research Institute has recently published December’s brand reputation rankings for all stars!

The brand reputation index rankings were conducted and determined through an analysis of various celebrities by finding data on consumers’ online habits an important factor on the brand’s consumption. The brand rankings consists of consumer relationships with star brands, positive and negative interactions, social media interest, and community awareness.

Reigning since October, Lim Young Woong topped this month’s list for the third time with a brand reputation index of 11,930,573 adding a 17.68 percent increase to his score since November.


Holding strong, BTS retained second place with a brand reputation index of 10,139,254, followed by soccer star Son Heung Min with an index of 7,862,193.

Fourth place ranking belonged to BLACKPINK with a brand reputation index of 6,485,055, and followed by Yoo Jae Suk host and TV personality rounding out the top five for December with a total index of 5,873,109.

Find out December’s Top 30 Star Brand Reputation below!

  1. Lim Young Woong
  2. BTS
  3. Son Heung Min
  5. Yoo Jae Suk
  6. Gong Yoo
  7. IU
  8. Girls’ Generation
  9. Kang Daniel
  10. IVE
  11. Lee Chan Won
  12. TWICE
  13. EXO
  14. NCT
  15. Red Velvet
  16. Song Hye Kyo
  18. Ryu Hyun Jin
  19. Baek Jong Won
  20. aespa
  21. Girls’ Generation’s Taeyeon
  22. 2PM’s Lee Junho
  23. Lee Seung Gi
  24. Kim Jong Kook
  25. Apink
  26. Lee Byung Hun
  27. Song Ji Hyo
  28. Jun Ji Hyun
  29. Jeong Dong Won
  30. Oh My Girl

Do you agree with the listing? Who should be at the top? Let us know Below.

What do you think?


Written by Kris Li

Kpop and Kdrama is my passion.

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